Concept :

This campaign shows three versions of a day in someone's life who doesn't have access to eyeglasses. There is a version of a child in school, a person at work, and an elder trying to see the crosswalk sign. The idea is that no one should have to live their everyday activities without being able to see clearly.​

Insight:

When you purchase a pair of glasses from Warby Parker, you are

doing something all for you, at the same time you are helping

others. You can be self-centered and altruistic, at the same time.​